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Main Street

Recent Highlights of Hapeville's Main Street Program Activities

Tourism & Social Media Resources  

The Main Street Board of Directors partnered with the Georgia Economic Development Department recently to offer a free workshop for Hapeville businesses. Professionals from the Tourism Division covered state tourism resources such as special promotional programs, visitor centers and other distribution methods to promote your business and the community. A social media specialist also offered a segment on social media for small businesses from Main Street business owners of Beer Girl  Growler and Bottleshop. We also discussed ways to work together, primarily through creating a broader "Hapeville Social Media Ambassador Network" to create a buzz about our downtown!

 Download the Presentation Materials and Resources Here:
          Tourism & Social Media Workshop Presentation 

          What Can Georgia Tourism Division Do for Your Business?:

          Become a Hapeville Business Social Media Ambassador:


During the Annual State of the City Address, Mayor Alan Hallman reviewed a summary of some of the Main Street Board's annual accomplishments and goals. 

     Download the complete 2017 State of the City:

 2016 Accomplishments and 2017 Goals.JPG     


The Department of Georgia Main Street Program originated from the National Trust for Historic Preservation. In 2003, Hapeville was the only city in Georgia to receive Main Street designation.

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Main Street City

As a designated city, Hapeville receives technical assistance and resources from the DCA, which assist the City in their efforts to build a stronger local economy through revitalization of the downtown area. Such technical assistance and advice designed to stimulate downtown revitalization are provided to designated cities through a variety of public/private partnerships.


The Main Street approach has been implemented in over 1,800 cities and towns in 44 states across the nation with the help of the National Main Street Center and statewide downtown revitalization programs. By carefully integrating four points into a practical downtown management strategy, a local Main Street program will produce fundamental changes in a community's economic base. These four points include:



Organization involves building a Main Street framework that is well represented by business and property owners, bankers, citizens, public officials, chambers of commerce and other local economic development organizations. Everyone must work together to maintain a long-term effort.



Promotion creates excitement downtown. Special events and image development campaigns are some of the ways Main Street encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors and visitors and also positioning the downtown in the market place.



Design enhances the attractiveness of the business district. Historic building rehabilitation, street and alley clean-up, colorful banners, landscaping and lighting all improve the physical image of downtown as a quality place to shop, work, walk, invest in and live. Design improvements result in a reinvestment of public and private dollars to downtown.


Economic Restructuring

Economic restructuring involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting unused space for new uses and sharpening the competitiveness of Main Street's traditional merchants are examples of economic restructuring activities.

The four-points assist the all volunteer Board in making recommendations for program implementation.  The Board creates a work plan each year with projected projects that meet some of the objectives of the four-point approach. 

Hapeville's Main Street Board of Directors

The Main Street Board of Directors is comprised of local residents and representatives from major businesses and organizations. To apply for Board service, please complete the Board Application for Service and return to the Economic Development Department.

Hapeville's Main Street Meeting Dates

The Main Street Board of Directors hold monthly meetings on the third Monday of each month at 6:00 pm in City Hall .Please check the City Meetings Calendar for up-to-date listings:





City of Hapeville 3468 N. Fulton Avenue Hapeville, GA 30354 Ph: (404) 669-2100
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