Recent Highlights of Hapeville's Main Street Program Activities
Tourism & Social Media Resources
The Main Street Board of Directors partnered with the Georgia Economic Development Department recently to offer a free workshop for Hapeville businesses. Professionals from the Tourism Division covered state tourism resources such as special promotional programs, visitor centers and other distribution methods to promote your business and the community. A social media specialist also offered a segment on social media for small businesses from Main Street business owners of Beer Girl Growler and Bottleshop. We also discussed ways to work together, primarily through creating a broader "Hapeville Social Media Ambassador Network" to create a buzz about our downtown!
Download the Presentation Materials and Resources Here:
Tourism & Social Media Workshop Presentation: http://www.hapeville.org/Archive.aspx?ADID=1467
What Can Georgia Tourism Division Do for Your Business?: http://www.hapeville.org/Archive.aspx?ADID=1468
Become a Hapeville Business Social Media Ambassador: http://www.hapeville.org/Archive.aspx?ADID=1469
During the Annual State of the City Address, Mayor Alan Hallman reviewed a summary of some of the Main Street Board's annual accomplishments and goals.
Download the complete 2016 State of the City: http://www.hapeville.org/Archive.aspx?ADID=1335.
The Department of Georgia Main Street Program originated from the National Trust for Historic Preservation. In 2003, Hapeville was the only city in Georgia to receive Main Street designation.
Main Street City
As a designated city, Hapeville receives technical assistance and resources from the DCA, which assist the City in their efforts to build a stronger local economy through revitalization of the downtown area. Such technical assistance and advice designed to stimulate downtown revitalization are provided to designated cities through a variety of public/private partnerships.
The Main Street approach has been implemented in over 1,800 cities and towns in 44 states across the nation with the help of the National Main Street Center and statewide downtown revitalization programs. By carefully integrating four points into a practical downtown management strategy, a local Main Street program will produce fundamental changes in a community's economic base. These four points include:
Organization involves building a Main Street framework that is well represented by business and property owners, bankers, citizens, public officials, chambers of commerce and other local economic development organizations. Everyone must work together to maintain a long-term effort.
Promotion creates excitement downtown. Special events and image development campaigns are some of the ways Main Street encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors and visitors and also positioning the downtown in the market place.
Design enhances the attractiveness of the business district. Historic building rehabilitation, street and alley clean-up, colorful banners, landscaping and lighting all improve the physical image of downtown as a quality place to shop, work, walk, invest in and live. Design improvements result in a reinvestment of public and private dollars to downtown.
Economic restructuring involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting unused space for new uses and sharpening the competitiveness of Main Street's traditional merchants are examples of economic restructuring activities.
Hapeville's Main Street Board of Directors
The Main Street Board of Directors is comprised of local residents and representatives from major businesses and organizations. Also, three committees have been established to each focus separately on design, promotion and economic restructuring. To apply for Board service, please complete the Board Application for Service and return to the Main Street Manager.
Hapeville's Main Street Meeting Dates
The Main Street Board of Directors hold monthly meetings on the third Monday of each month at 6:00 pm in City Hall.